課程資訊
課程名稱
國際企業導論
Introduction to International Business 
開課學期
104-2 
授課對象
國際企業學系  
授課教師
吳學良 
課號
IB1006 
課程識別碼
704 11400 
班次
01 
學分
全/半年
半年 
必/選修
必帶 
上課時間
星期二7,8,9(14:20~17:20) 
上課地點
管二203 
備註
本系所重修學生請於加退選期間向教師索取授權碼。
限學號單號 且 限本系所學生(含輔系、雙修生) 且 限學士班一年級
總人數上限:55人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1042IB1006_01 
課程簡介影片
 
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課程概述

We are moving toward a world in which trade & investment barriers are declining; perceived distance is shrinking due to advances in transportation & telecommunication technology; cultural differences are converging and economies are merging into independent, integrated global economic system. The globalization has created both opportunities and threats for all kinds of organizations accustomed to operating merely in their home markets.
Given we have witnessed the globalization of markets and a wide range of value-added activities, this course aims to prepare freshman students to be effectively participants in the worldwide marketplace with cross-cultural mindset & competence, and become more familiar with managerial approach to international business.

Time: Cass 6~8 (Lecture), Tuesday
Class A~B (Guest talks), Tuesday
Classroom: Room 203 Mgt Building II
Room 103 Mgt Building I (Guest talks)
 

課程目標
本課程為新生專題,旨於讓大一學生更能掌握大學教育所需之基本思維與技能,同時亦能一窺國際企業領域之範疇,為日後更多元之學習扎下良好之基礎。  
課程要求
1. your time commitment (lectures are held on Tue afternoon while guest talks held in the evening)
2. Class conribution
3. Term project
4. Written exams 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
Cavusgil, Knight & Riesenberger (2012) International Business: the New Realities, 2nd ed., Pearson.  
參考書目
Cavusgil, Knight & Riesenberger (2012) International Business: the New Realities,
2nd ed., Pearson. (華泰文化代理:劉先生 0935286372). 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Mid-term and final exams 
36% 
mid-term (16%)+ final (20%) 
2. 
Term project 
30% 
including two presentations 
3. 
Class participation (& peer review) 
20% 
including roll calls, constructive opinions on class and FB contribution 
4. 
Case write-ups 
14% 
 
 
課程進度
週次
日期
單元主題
第1週
2/23  Course orientation:
Why globalization matters? [Ch1] (Student grouping) 
第2週
03/01  Global marketplaces & Participants[Ch2-3](Group photo-taking) 
第3週
03/08  Cultural differences[Ch4] 
第4週
03/15  Ethics & IB [Case-1: IKEA’s global sourcing challenge] 
第5週
03/22  Global market opportunity assessment[Ch13] 
第6週
03/29  Guest Speech-1[真希望我20歳就懂的創意思考 (周碩倫)] 
第7週
04/05  Class off 
第8週
04/12  Project Presentation #1 
第9週
04/19  Mid-term Exam 
第10週
04/26  Strategizing & organizing for IB[Ch12] 
第11週
05/03  Int’l trade & exporting[Ch6,14](Case-2: P&G Japan: SK-ii global rollout) 
第12週
05/10  Guest Speech-2 [真希望我20歳就懂的人際溝通 (趙善揮)] 
第13週
05/17  FDI & collaborative ventures[Ch15, 16] 
第14週
05/24  Guest Speech-3[系友分享:假如重新讓我念一次國企系] 
第15週
05/31  Global sourcing[Ch17] 
第16週
06/07  Marketing in the global firm[Ch18] 
第17週
06/14  Project Presentation #2 
第18週
06/21  Final Exam